Question 1

In television advertising, the visual is important only if it is the main feature, and not if it plays a supportive role.

Accepted Answer

A) True 
 B)False

Question 2

The overall visual impact through illustration relies on three broad factors: size, color, and medium.

Accepted Answer

A) True 
 B)False

Question 3

The most important function in the first few seconds of a television commercial is to:

Accepted Answer

A)  stress the audio-then the viewer will follow up with the visual.
B)  get the name out-so the viewer can establish recall at the outset.
C)  establish the benefit-otherwise the viewer will quickly lose interest.
D)  get attention-grab the viewer immediately or the spot will probably fail.E) B) and D)
F) All of the above

Question 4

A copywriter is deciding on the best approach for a magazine ad featuring a protein energy bar, and has narrowed down her options to two types-testimonial or dialogue.Which of the following is a major difference between a testimonial and a dialogue?

Accepted Answer

A)  A testimonial approach is written by the spokesperson, while a dialogue approach is written by the copywriter.
B)  A testimonial approach is one-sided, while a dialogue approach has two people conversing.
C)  A testimonial approach uses the hard-sell method to push the product, while a dialogue approach uses the image method to create a social setting.
D)  A testimonial approach emphasizes product benefits, while a dialogue approach emphasizes image.E) A) and B)
F) All of the above

Question 5

Unlike print ads, websites:

Accepted Answer

A)  have a very limited reach.
B)  use just written words.
C)  change almost instantly.
D)  appeal to the older generation.E) None of the above
F) B) and D)

Question 6

Which of the following is true of the production stage of television advertising process?

Accepted Answer

A)  It can include some final preparations such as lighting checks and rehearsals.
B)  It involves creating the shot-by-shot sketch depicting the visual scenes that will be used in an advertisement.
C)  It is that stage at which the advertiser estimates the cost of the shoot and required paraphernalia.
D)  It mostly involves the assessment of directors and music suppliers to be chosen for the shooting.E) A) and B)
F) None of the above

Exam 11: Executing the Creative

The overall visual impact through illustration relies on three broad factors: size, color, and medium.

Correct Answer
verified

The most important function in the first few seconds of a television commercial is to:

Correct Answer
verified

A copywriter is deciding on the best approach for a magazine ad featuring a protein energy bar, and has narrowed down her options to two types-testimonial or dialogue.Which of the following is a major difference between a testimonial and a dialogue?

Correct Answer
verified

In television advertising, the visual is important only if it is the main feature, and not if it plays a supportive role.

Correct Answer
verified

Which of the following is true of the production stage of television advertising process?

Correct Answer
verified

Unlike print ads, websites:

Correct Answer
verified

Exam 11: Executing the Creative

The overall visual impact through illustration relies on three broad factors: size, color, and medium.

Correct AnswerverifiedShow Answer

The most important function in the first few seconds of a television commercial is to:

Correct AnswerverifiedShow Answer

A copywriter is deciding on the best approach for a magazine ad featuring a protein energy bar, and has narrowed down her options to two types-testimonial or dialogue.Which of the following is a major difference between a testimonial and a dialogue?

Correct AnswerverifiedShow Answer

In television advertising, the visual is important only if it is the main feature, and not if it plays a supportive role.

Correct AnswerverifiedShow Answer

Which of the following is true of the production stage of television advertising process?

Correct AnswerverifiedShow Answer

Unlike print ads, websites:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified