Question 1

Three Arrows Inc.is a company that manufactures bags from recycled paper.Its marketers receive complaints that the bags easily become wet and tear after a few weeks of use.They decide to respond to their customers' needs by using a thicker,waterproof paper.This is an example of _____.

Accepted Answer

A)  ​product placement
B)  functional modification
C)  planned obsolescence
D)  ​quality modificationE) All of the above
F) B) and C)

Question 2

Define express and implied warranty.

Accepted Answer

Answers will vary.An express warranty is a written guarantee.Express warranties range from simple statements-such as "100-percent cotton" (a guarantee of quality)and "complete satisfaction guaranteed" (a statement of performance)-to extensive documents written in technical language.
In contrast,an implied warranty is an unwritten guarantee that the good or service is fit for the purpose for which it was sold.All sales have an implied warranty under the Uniform Commercial Code.Please see the section "Product Warranties" for more information.

Question 3

Explain the importance of product offerings in creating a marketing mix.

Accepted Answer

Answers will vary.The product offering,t...

Question 4

A difference between informational labeling and persuasive labeling is that informational labeling:

Accepted Answer

A)  ​focuses on a promotional theme or logo rather than consumer information.
B)  increases a consumer's cognitive dissonance after a purchase.
C)  helps a consumer make proper product selections when making a purchase.
D)  ​gives an impression of environmental friendliness to a product.E) B) and C)
F) B) and D)

Question 5

Eve's Aura,a manufacturer of bath and beauty products,predominantly sells convenience products.Given this information,which of the following is a characteristic of Eve's Aura's products?

Accepted Answer

A)  ​They are bought very rarely by consumers.
B)  They require wide distribution in order to sell sufficient quantities.
C)  They are purchased after more planning effort than specialty products.
D)  ​They will be more expensive than shopping products.E) B) and C)
F) A) and B)

Question 6

Compare the four categories of consumer products with examples of each category.

Accepted Answer

Answers will vary.Convenience products are relatively inexpensive items that require little shopping effort.The products are bought regularly,usually without significant planning.Convenience products may include candy,soft drinks,aspirin,small hardware items,dry cleaning,car wash services,and so on.
Shopping products are usually more expensive than convenience products and are found in fewer stores.Consumers spend some effort comparing brands and stores.Shopping products may include washers,dryers,refrigerators,televisions,furniture,clothing,housing,choice of university,and so on.Specialty products are those exclusive items for which consumers are willing to search extensively.Consumers are extremely reluctant to accept substitutes for specialty products.Brand names and service quality are important.Fine watches,luxury cars,expensive stereo equipment,gourmet restaurants,and specialized medical services could all be considered specialty.products.Unsought products are those that the buyer does not know about or does not actively seek to buy. These products include insurance, burial plots, and other similar items. Please see the section "Types of Consumer Products" for more information.

Question 7

Which of the following statements is true of an organization's product mix?

Accepted Answer

A)  ​Firms widen their product mix to capitalize on established reputations.
B)  A wide product mix decreases sales and profit-making potential.
C)  A wide product mix means that that the product line is deep.
D)  ​All product items in a product mix follow a standard marketing strategy.E) B) and C)
F) A) and B)

Question 8

The universal product codes (UPC)system and scanners are used in scanner-based research.

Accepted Answer

A) True 
 B)False

Question 9

Describe the significance of product mix width and product line depth in marketing.

Accepted Answer

Answers will vary.Product mix width (or breadth)refers to the number of product lines an organization offers.Product line depth is the number of product items in a product line.Firms increase the width of their product mix to diversify risk.To generate sales and boost profits,firms spread risk across many product lines rather than depend on only one or two.Firms also widen their product mix to capitalize on established reputations.Firms increase the depth of their product lines to attract buyers with different preferences,to increase sales and profits by further segmenting the market,to capitalize on economies of scale in production and marketing,and to even out seasonal sales patterns. Please see the section "Product Items,Lines,and Mixes" for more information.

Question 10

Dunchen Moo,a manufacturer of dairy products,sells a variety of milk powders,flavored whipped cream,and yogurts.It markets a number of yogurts including Dunchen All Natural,Dunchen Fruit on the Bottom,Dunchen Light & Fit,DunActive,and Dun-o-nino.The large variety of yogurts under the Dunchen brand are collectively an example of a _____.

Accepted Answer

A)  ​market segment
B)  target market
C)  product mix
D)  ​product lineE) A) and D)
F) None of the above

Question 11

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

Accepted Answer

A) True 
 B)False

Question 12

Washers,dryers,refrigerators,and televisions are examples of unsought products.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements is true of an express warranty?

Accepted Answer

A)  ​It gives the impression of environmental friendliness to a product.
B)  It is an unwritten guarantee that a good or service is fit for the purpose for which it is sold.
C)  It prohibits other firms from using a brand or part of a brand without permission.
D)  It ranges from simple statements to extensive documents written in technical language.​E) A) and B)
F) C) and D)

Question 14

Identify a true statement about a product.

Accepted Answer

A)  ​An excellent distribution channel can compensate for an inferior product.
B)  A consumer product and an industrial product is differentiated based on the price.
C)  It is the marketing mix that can be decided after choosing a promotion strategy.
D)  ​It is usually the starting point in creating a marketing mix for a market segment.E) B) and C)
F) A) and B)

Question 15

Lisa goes to an electronic goods store to purchase a washing machine.After comparing the various brands of washing machines available,their technical features,prices,and durability,she purchases one that is cheaper and smaller in size than the rest.In this case,Lisa purchases a _____.

Accepted Answer

A)  ​shopping product
B)  business product
C)  specialty product
D)  ​convenience productE) B) and C)
F) A) and B)

Question 16

Insurance,burial plots,and similar items fall under the convenience products category.

Accepted Answer

A) True 
 B)False

Question 17

A _____ occurs when a company's management decides to add products to an existing product line in order to compete more broadly in the industry.

Accepted Answer

A)  ​product line reeling
B)  product line extension
C)  product line classification
D)  ​product line contractionE) C) and D)
F) None of the above

Question 18

Which of the following is a reason why many retailers are creating and promoting their own captive brands?

Accepted Answer

A)  ​Captive brands carry evidence of a store's affiliation and are available everywhere.
B)  Captive brands are displayed separate from mainstream products in a store.
C)  This strategy allows retailers to ask a price similar or equal to manufacturers' brands.
D)  ​This strategy allows retailers to market private brands as inferior to manufacturers' brands.E) B) and D)
F) B) and C)

Question 19

_____ is designed to help consumers make proper product selections and lower their cognitive dissonance after a purchase.

Accepted Answer

A)  ​Informational labeling
B)  Persuasive labeling
C)  Perspective labeling
D)  ​Promotional labelingE) None of the above
F) A) and B)

Question 20

Services and ideas are not considered products because they are intangible.

Accepted Answer

A) True 
 B)False

Exam 10: Product Concepts

Three Arrows Inc.is a company that manufactures bags from recycled paper.Its marketers receive complaints that the bags easily become wet and tear after a few weeks of use.They decide to respond to their customers' needs by using a thicker,waterproof paper.This is an example of _____.

Correct Answer
verified

Define express and implied warranty.

Explain the importance of product offerings in creating a marketing mix.

Correct Answer
verified
Answers will vary.The product offering,t...
View Answer

A difference between informational labeling and persuasive labeling is that informational labeling:

Correct Answer
verified

Eve's Aura,a manufacturer of bath and beauty products,predominantly sells convenience products.Given this information,which of the following is a characteristic of Eve's Aura's products?

Correct Answer
verified

Compare the four categories of consumer products with examples of each category.

Which of the following statements is true of an organization's product mix?

Correct Answer
verified

The universal product codes (UPC)system and scanners are used in scanner-based research.

Correct Answer
verified

Describe the significance of product mix width and product line depth in marketing.

Correct Answer
verified

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

Correct Answer
verified

Washers,dryers,refrigerators,and televisions are examples of unsought products.

Correct Answer
verified

Which of the following statements is true of an express warranty?

Correct Answer
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Identify a true statement about a product.

Correct Answer
verified

Lisa goes to an electronic goods store to purchase a washing machine.After comparing the various brands of washing machines available,their technical features,prices,and durability,she purchases one that is cheaper and smaller in size than the rest.In this case,Lisa purchases a _____.

Correct Answer
verified

Insurance,burial plots,and similar items fall under the convenience products category.

Correct Answer
verified

A _____ occurs when a company's management decides to add products to an existing product line in order to compete more broadly in the industry.

Correct Answer
verified

Which of the following is a reason why many retailers are creating and promoting their own captive brands?

Correct Answer
verified

_____ is designed to help consumers make proper product selections and lower their cognitive dissonance after a purchase.

Correct Answer
verified

Services and ideas are not considered products because they are intangible.

Correct Answer
verified

Exam 10: Product Concepts

Three Arrows Inc.is a company that manufactures bags from recycled paper.Its marketers receive complaints that the bags easily become wet and tear after a few weeks of use.They decide to respond to their customers' needs by using a thicker,waterproof paper.This is an example of _____.

Correct AnswerverifiedShow Answer

Define express and implied warranty.

Explain the importance of product offerings in creating a marketing mix.

Correct AnswerverifiedAnswers will vary.The product offering,t...View AnswerShow Answer

A difference between informational labeling and persuasive labeling is that informational labeling:

Correct AnswerverifiedShow Answer

Eve's Aura,a manufacturer of bath and beauty products,predominantly sells convenience products.Given this information,which of the following is a characteristic of Eve's Aura's products?

Correct AnswerverifiedShow Answer

Compare the four categories of consumer products with examples of each category.

Which of the following statements is true of an organization's product mix?

Correct AnswerverifiedShow Answer

The universal product codes (UPC)system and scanners are used in scanner-based research.

Correct AnswerverifiedShow Answer

Describe the significance of product mix width and product line depth in marketing.

Correct AnswerverifiedShow Answer

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

Correct AnswerverifiedShow Answer

Washers,dryers,refrigerators,and televisions are examples of unsought products.

Correct AnswerverifiedShow Answer

Which of the following statements is true of an express warranty?

Correct AnswerverifiedShow Answer

Identify a true statement about a product.

Correct AnswerverifiedShow Answer

Lisa goes to an electronic goods store to purchase a washing machine.After comparing the various brands of washing machines available,their technical features,prices,and durability,she purchases one that is cheaper and smaller in size than the rest.In this case,Lisa purchases a _____.

Correct AnswerverifiedShow Answer

Insurance,burial plots,and similar items fall under the convenience products category.

Correct AnswerverifiedShow Answer

A _____ occurs when a company's management decides to add products to an existing product line in order to compete more broadly in the industry.

Correct AnswerverifiedShow Answer

Which of the following is a reason why many retailers are creating and promoting their own captive brands?

Correct AnswerverifiedShow Answer

_____ is designed to help consumers make proper product selections and lower their cognitive dissonance after a purchase.

Correct AnswerverifiedShow Answer

Services and ideas are not considered products because they are intangible.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Answers will vary.The product offering,t...
View Answer

Correct Answer
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