Question 1

In the context of adopters who participate in the diffusion process,a difference between early adopters and the early majority is that the early majority are:

Accepted Answer

A)  ​more likely to be opinion leaders.
B)  less likely to extend the adoption process.
C)  self-confident, and they rely less on group norms.
D)  ​likely to collect more information and evaluate more brands.E) None of the above
F) C) and D)

Question 2

For conducting an accurate test marketing,----_____.

Accepted Answer

A)  ​the media reach in test locations should be very high
B)  the company should have limited distribution in test cities
C)  test locations should mirror the purchasing habits of the overall market
D)  ​test marketing should expose the new product and its marketing mix to competitorsE) B) and C)
F) None of the above

Question 3

In the context of adopters who participate in the diffusion process,which of the following statements is true of the late majority?

Accepted Answer

A)  ​They are characterized as being venturesome.
B)  They are more worldly and more active outside their community than noninnovators.
C)  Their opinions heavily influence their friends and neighbors.
D)  ​Their adoption of a new product stems from pressure to conform to group norms.E) None of the above
F) A) and C)

Question 4

In which of the following ways does the product life cycle concept help marketing managers?

Accepted Answer

A)  ​It tells managers the length of a product's life cycle.
B)  It can be used to analyze a brand, a product form, or a product category.
C)  It dictates the marketing strategy to be used for a product.
D)  ​It informs marketers about the duration of a product in the various stages of its life cycle.E) A) and D)
F) None of the above

Question 5

Identify a true statement about the product life cycle (PLC) .

Accepted Answer

A)  ​The PLC dictates the marketing strategy to be used for a product.
B)  A product spends the same amount of time in the different stages of the life cycle.
C)  The PLC for a product form is longer than the PLC for any one brand.
D)  ​Changes in a product, its uses, its image, or its positioning do not affect that product's life cycle.E) A) and B)
F) All of the above

Question 6

Jenny,owner of an ice cream parlor,has been experimenting with different flavors to create a new exotic ice cream for her customers.After much deliberation and many tests,she decides to market the new Beet Cake with Black Walnut variant of ice cream.In this scenario,the chosen ice cream flavor has entered the _____ of the new-product development process.

Accepted Answer

A)  ​business analysis stage
B)  development stage
C)  test marketing stage
D)  ​commercialization stageE) A) and B)
F) A) and C)

Question 7

The maturity stage is the shortest stage of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 8

A product category includes all brands that satisfy a particular type of need.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is true of a customer innovation center?

Accepted Answer

A)  ​It is an approach to reposition a company's products.
B)  It promotes status-conscious advertising among customers.
C)  It is a forum for meeting with customers and directly involving them in the innovation process.
D)  ​It is used in the business analysis stage of the new-product development process.E) A) and D)
F) B) and C)

Question 10

Which of the following statements is true of the development stage of the new-product development process?

Accepted Answer

A)  ​Costs decrease dramatically once a product idea enters the development stage.
B)  It involves evaluating a new-product idea before creating any prototype.
C)  Simultaneous product development increases the time spent in the development process.
D)  ​It involves examining the feasibility of manufacturing a product at an acceptable cost.E) None of the above
F) B) and C)

Question 11

A new-product strategy links the new-product development process with the objectives of the marketing department,the business unit,and the corporation.

Accepted Answer

A) True 
 B)False

Question 12

Unlike the growth stage of the product life cycle,emphasis switches from primary demand promotion to aggressive brand advertising and communication of the differences between brands in the introductory stage.

Accepted Answer

A) True 
 B)False

Question 13

Cleanz Inc.,a toiletries manufacturing firm,has launched a new range of natural sanitizing wipes.It wants to test its consumers' reactions to this new product in an economical way.Therefore,Cleanz Inc.sends out flyers to a few selected members of the target market,advertising several of its products along with the new product.Besides this,it also takes the members to a mock shop and monitors their shopping behavior.In this scenario,Cleanz Inc.is using _____.

Accepted Answer

A)  ​scanner-based research testing
B)  simulated market testing
C)  virtual test marketing
D)  ​traditional test marketingE) B) and C)
F) A) and C)

Question 14

The early majority is an important link in the process of diffusing new ideas because:

Accepted Answer

A)  ​they act as influencers and begin the viral marketing chain.
B)  they are positioned between earlier and later adopters.
C)  they are eager to try new ideas and products.
D)  ​they are characterized as being venturesome.E) All of the above
F) A) and B)

Question 15

In the context of the new-product development process,which of the following is true of a new-product strategy?

Accepted Answer

A)  ​It refrains from adopting ideas suggested by customers and competitors.
B)  It is the last stage of the new-product development process.
C)  It must be compatible with the objectives of the marketing department, the business unit, and the corporation.
D)  ​It involves targeting existing products at new markets.E) B) and C)
F) None of the above

Question 16

A message developed for and targeted toward early adopters will be perceived similarly by late majority adopters.

Accepted Answer

A) True 
 B)False

Question 17

Steven,a construction worker,always buys new gadgets because most of his friends have them.Besides,he relies on reviews from his friends rather than on the mass media to make his purchase decisions.It can be inferred that Steven belongs to the category of _____ in the diffusion process.

Accepted Answer

A)  ​laggards
B)  innovators
C)  the late majority
D)  ​the early majorityE) A) and C)
F) B) and C)

Question 18

_____ is the degree to which a product can be sampled on a limited basis.

Accepted Answer

A)  ​Compatibility
B)  Trialability
C)  Observability
D)  ​ComplexityE) C) and D)
F) All of the above

Question 19

Which of the following is an advantage of simultaneous product development?

Accepted Answer

A)  ​It shortens the development process and reduces costs.
B)  It eliminates the need for conducting laboratory tests on product prototypes.
C)  It ensures that product development occurs in highly structured stages.
D)  ​It eliminates the need for test marketing a new product.E) A) and B)
F) A) and C)

Question 20

Explain absolute and relative product failure.Why do a large proportion of new product introductions fail?

Accepted Answer

Answers will vary.Despite the amount of ...

Exam 11: Developing and Managing Products

Unlike the growth stage of the product life cycle,emphasis switches from primary demand promotion to aggressive brand advertising and communication of the differences between brands in the introductory stage.

Correct Answer
verified

A product category includes all brands that satisfy a particular type of need.

Correct Answer
verified

Which of the following statements is true of the development stage of the new-product development process?

Correct Answer
verified

In the context of the new-product development process,which of the following is true of a new-product strategy?

Correct Answer
verified

The early majority is an important link in the process of diffusing new ideas because:

Correct Answer
verified

The maturity stage is the shortest stage of the product life cycle.

Correct Answer
verified

Correct Answer
verified

In the context of adopters who participate in the diffusion process,a difference between early adopters and the early majority is that the early majority are:

Correct Answer
verified

Which of the following statements is true of a customer innovation center?

Correct Answer
verified

In the context of adopters who participate in the diffusion process,which of the following statements is true of the late majority?

Correct Answer
verified

Correct Answer
verified

A new-product strategy links the new-product development process with the objectives of the marketing department,the business unit,and the corporation.

Correct Answer
verified

For conducting an accurate test marketing,----_____.

Correct Answer
verified

_____ is the degree to which a product can be sampled on a limited basis.

Correct Answer
verified

A message developed for and targeted toward early adopters will be perceived similarly by late majority adopters.

Correct Answer
verified

Identify a true statement about the product life cycle (PLC) .

Correct Answer
verified

Steven,a construction worker,always buys new gadgets because most of his friends have them.Besides,he relies on reviews from his friends rather than on the mass media to make his purchase decisions.It can be inferred that Steven belongs to the category of _____ in the diffusion process.

Correct Answer
verified

Explain absolute and relative product failure.Why do a large proportion of new product introductions fail?

Correct Answer
verified
Answers will vary.Despite the amount of ...
View Answer

In which of the following ways does the product life cycle concept help marketing managers?

Correct Answer
verified

Which of the following is an advantage of simultaneous product development?

Correct Answer
verified

Exam 11: Developing and Managing Products

Unlike the growth stage of the product life cycle,emphasis switches from primary demand promotion to aggressive brand advertising and communication of the differences between brands in the introductory stage.

Correct AnswerverifiedShow Answer

A product category includes all brands that satisfy a particular type of need.

Correct AnswerverifiedShow Answer

Which of the following statements is true of the development stage of the new-product development process?

Correct AnswerverifiedShow Answer

In the context of the new-product development process,which of the following is true of a new-product strategy?

Correct AnswerverifiedShow Answer

The early majority is an important link in the process of diffusing new ideas because:

Correct AnswerverifiedShow Answer

The maturity stage is the shortest stage of the product life cycle.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In the context of adopters who participate in the diffusion process,a difference between early adopters and the early majority is that the early majority are:

Correct AnswerverifiedShow Answer

Which of the following statements is true of a customer innovation center?

Correct AnswerverifiedShow Answer

In the context of adopters who participate in the diffusion process,which of the following statements is true of the late majority?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A new-product strategy links the new-product development process with the objectives of the marketing department,the business unit,and the corporation.

Correct AnswerverifiedShow Answer

For conducting an accurate test marketing,----_____.

Correct AnswerverifiedShow Answer

_____ is the degree to which a product can be sampled on a limited basis.

Correct AnswerverifiedShow Answer

A message developed for and targeted toward early adopters will be perceived similarly by late majority adopters.

Correct AnswerverifiedShow Answer

Identify a true statement about the product life cycle (PLC) .

Correct AnswerverifiedShow Answer

Steven,a construction worker,always buys new gadgets because most of his friends have them.Besides,he relies on reviews from his friends rather than on the mass media to make his purchase decisions.It can be inferred that Steven belongs to the category of _____ in the diffusion process.

Correct AnswerverifiedShow Answer

Explain absolute and relative product failure.Why do a large proportion of new product introductions fail?

Correct AnswerverifiedAnswers will vary.Despite the amount of ...View AnswerShow Answer

In which of the following ways does the product life cycle concept help marketing managers?

Correct AnswerverifiedShow Answer

Which of the following is an advantage of simultaneous product development?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary.Despite the amount of ...
View Answer

Correct Answer
verified

Correct Answer
verified