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Exam 1: Sports Meet Marketing

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Question 31

Multiple Choice

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Tactics include all of the following except

A) decisions made in relation to the marketing mix elements
B) managerial decisions that affect the organization as a whole
C) short-term decisions
D) decisions made in support of an organization's strategies

E) A) and C)
F) A) and B)

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verified

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Question 32

True/False

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Marketing communications are the "voice" of the brand.

A) True
B) False

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Question 33

True/False

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The groundbreaking event for the emergence of sponsorships in sports was the 1984 Super Bowl game.

What two reasons are given for the increased investment in sports sponsorships?

Platform of the 5 P's framework refers to the bundle of benefits developed for customers and includes the following except

The two reasons for the increased investment in sports sponsorships are 1)sponsors recognize the increased interest people have in sports and 2)companies view sponsorships as a means of breaking through ad clutter in traditional media.

The ________ era was between 1990 and 2010 and is characterized by the increased popularity of the Internet for accessing sports information.

Many experts attribute the development of the Fox network as a legitimate competitor of the big three U.S.networks (ABC,CBS,and NBC)to its decision to pursue and ultimately receive the NFL broadcast rights in the early 1990s.

Business-driven factors that have been cited as reasons for the growth of sports include the following except

Discuss the three primary roles marketing plays in sports organizations.

Sports marketing is the use of marketing for creating,communicating,delivering,and exchanging sports experiences that have value for customers,clients,partners,and society.

Key marketing tasks related to the positioning decision include the following except

Creating,maintaining,and enhancing long-term relationships with individual customers as well as stakeholders for mutual benefit is

Connection to sports brands often is based on emotional attachment to a favorite athlete,team,or sport.

In the experience era of sports growth,technological advancements,such as smartphones and tablets,enable fans to engage with sports brands during sporting events through blogs,Facebook,and Twitter.

Discuss the difference between increasing benefits and reducing sacrifices to add value to a sports purchase.Give at least two examples of each.

Ashley became bored with traditional sports and has become an avid fan of action sports such as skateboarding,ice climbing,snow mountain bike racing,and snowboarding.Ashley is very like what age?

In terms of the 5 P's of sports entertainment marketing,profits focuses on

The increase in investments in sports sponsorships is due to the following reasons except

The decision about placing media content online is a brand relationship decision made by a marketing manager.