Question 1

Cluster analysis is used to identify groups of entities that have similar characteristics.

Accepted Answer

A) True 
 B)False

Question 2

U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?

Accepted Answer

A)  SAMCROW has ordered recently and orders frequently, but it orders the least expensive goods.
B)  SAMCROW has not ordered anything for a while, but when it did order in the past, it ordered frequently, and its orders were of the highest monetary value.
C)  SAMCROW has not ordered anything for a while and it did not order frequently, but when it did order, it bought the least-expensive items.
D)  SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods.E) A) and B)
F) A) and D)

Question 3

Explain the difference between static and dynamic reports.

Accepted Answer

Static reports are business intelligence...

Question 4

Expert systems are rule-based systems that encode human knowledge in the form of If/Then rules.

Accepted Answer

A) True 
 B)False

Question 5

What is a reporting application? Name five basic reporting operations.

Accepted Answer

A reporting application is a BI applicat...

Question 6

Which of the following statements is true about unsupervised data mining?

Accepted Answer

A)  Analysts do not create a model or hypothesis before running the analysis.
B)  Neural networks are a popular unsupervised data mining application.
C)  Unsupervised data mining requires tools such as regression analysis.
D)  Data miners develop a model prior to the analysis and apply statistical techniques to data.E) None of the above
F) B) and D)

Question 7

Explain the concept of RFM analysis.

Accepted Answer

RFM analysis, a technique readily implem...

Question 8

Business intelligence (BI)systems have four standard components called hardware, software, data, and procedures.

Accepted Answer

A) True 
 B)False

Question 9

Name and describe the three primary activities in the business intelligence (BI)process.

Accepted Answer

The three primary activities in the BI p...

Question 10

Hadoop is an open-source program supported by the Apache Foundation that implements MapReduce on potentially thousands of computers.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is a fundamental category of business intelligence (BI) analysis?

Accepted Answer

A)  automation
B)  encapsulation
C)  data hiding
D)  data miningE) A) and D)
F) B) and D)

Question 12

Opezim Plastics has been supplying raw materials to JM Toys for five years. JM Toys has an RFM score of 545. With reference to the score, how should the sales team at Opezim respond to JM Toys?

Accepted Answer

A)  The sales team should contact JM Toys immediately.
B)  The sales team should let go of JM Toys, for the loss will be minimal.
C)  The sales team should attempt to up-sell more expensive goods to JM Toys.
D)  The sales team should spend more time with JM Toys.E) A) and D)
F) All of the above

Question 13

Explain knowledge management and its primary benefits.

Accepted Answer

Knowledge management (KM)is the process ...

Question 14

________ is defined as information containing patterns, relationships, and trends of various forms of data.

Accepted Answer

A)  Process mining
B)  Business process management
C)  Business intelligence
D)  Spatial intelligenceE) B) and C)
F) A) and C)

Question 15

Judy is analyzing weekly sales transactions at a supermarket. She finds that the support value for bed sheets and pillow covers is 0.9. Given this information, which of the following statements is true?

Accepted Answer

A)  The sale of bedsheets and pillow covers is lower than other items.
B)  Customers who buy bedsheets usually also buy pillow covers.
C)  The supermarket carries a large stock of bedsheets and pillow covers.
D)  Customers who buy bedsheets rarely also buy pillow covers.E) None of the above
F) C) and D)

Question 16

Push publishing delivers business intelligence ________.

Accepted Answer

A)  according to a schedule or as a result of an event or particular data condition
B)  through reporting, data mining, and knowledge management
C)  by obtaining, cleaning, organizing, relating, and cataloging source data
D)  in response to requests from usersE) A) and B)
F) A) and C)

Question 17

It is better to have data with too coarse a granularity than too fine.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is a basic operation used by reporting applications to produce business intelligence?

Accepted Answer

A)  coalescing
B)  transposing
C)  dispersing
D)  calculatingE) C) and D)
F) A) and B)

Question 19

What is the objective of performing a market-basket analysis?

Accepted Answer

A market-basket analysis is an unsupervi...

Question 20

The viewer of an OLAP report can change its format. Which term implies this capability?

Accepted Answer

A)  processing
B)  analytical
C)  dimension
D)  onlineE) C) and D)
F) B) and D)

Exam 9: Business Intelligence Systems

Opezim Plastics has been supplying raw materials to JM Toys for five years. JM Toys has an RFM score of 545. With reference to the score, how should the sales team at Opezim respond to JM Toys?

Correct AnswerverifiedShow Answer

Explain the concept of RFM analysis.

Correct AnswerverifiedRFM analysis, a technique readily implem...View AnswerShow Answer

Judy is analyzing weekly sales transactions at a supermarket. She finds that the support value for bed sheets and pillow covers is 0.9. Given this information, which of the following statements is true?

Correct AnswerverifiedShow Answer

Push publishing delivers business intelligence ________.

Correct AnswerverifiedShow Answer

What is a reporting application? Name five basic reporting operations.

Correct AnswerverifiedA reporting application is a BI applicat...View AnswerShow Answer

Which of the following is a fundamental category of business intelligence (BI) analysis?

Correct AnswerverifiedShow Answer

Explain the difference between static and dynamic reports.

Correct AnswerverifiedStatic reports are business intelligence...View AnswerShow Answer

Which of the following statements is true about unsupervised data mining?

Correct AnswerverifiedShow Answer

Cluster analysis is used to identify groups of entities that have similar characteristics.

Correct AnswerverifiedShow Answer

Hadoop is an open-source program supported by the Apache Foundation that implements MapReduce on potentially thousands of computers.

Correct AnswerverifiedShow Answer

It is better to have data with too coarse a granularity than too fine.

Correct AnswerverifiedShow Answer

Explain knowledge management and its primary benefits.

Correct AnswerverifiedKnowledge management (KM)is the process ...View AnswerShow Answer

Business intelligence (BI)systems have four standard components called hardware, software, data, and procedures.

Correct AnswerverifiedShow Answer

Which of the following is a basic operation used by reporting applications to produce business intelligence?

Correct AnswerverifiedShow Answer

Expert systems are rule-based systems that encode human knowledge in the form of If/Then rules.

Correct AnswerverifiedShow Answer

Name and describe the three primary activities in the business intelligence (BI)process.

Correct AnswerverifiedThe three primary activities in the BI p...View AnswerShow Answer

The viewer of an OLAP report can change its format. Which term implies this capability?

Correct AnswerverifiedShow Answer

What is the objective of performing a market-basket analysis?

Correct AnswerverifiedA market-basket analysis is an unsupervi...View AnswerShow Answer

________ is defined as information containing patterns, relationships, and trends of various forms of data.

Correct AnswerverifiedShow Answer

U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?

Correct AnswerverifiedShow Answer

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RFM analysis, a technique readily implem...
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Correct Answer
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A reporting application is a BI applicat...
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Static reports are business intelligence...
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Correct Answer
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Correct Answer
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Knowledge management (KM)is the process ...
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Correct Answer
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The three primary activities in the BI p...
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A market-basket analysis is an unsupervi...
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Correct Answer
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