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Exam 6: Consumer Behavior

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Question 71

Multiple Choice

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Marketers often provide consumers with experience to their products,including free samples and trial offers,to facilitate consumer

A) patronage motives.
B) attitudes.
C) perception.
D) distortion.
E) learning.

F) A) and B)
G) C) and D)

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Question 72

Multiple Choice

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Abercrombie & Fitch is developing a program to get to know its customers.Which of the following is not a reason why A&F needs to understand consumer buying behavior?

A) customer's reactions to marketing strategy can impact the firm's success
B) all customers are the same when it comes to buying behavior
C) a firm should create a marketing mix that satisfies customers
D) it helps the marketer predict how consumers will respond to marketing strategies
E) the marketing concept stresses that a firm should know its customers

F) All of the above
G) None of the above

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Question 73

True/False

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An attitude consists of one's evaluation feelings and behavioral tendencies toward an object or idea.

Changes in an individual's thought processes and behavior caused by information and experience is called

During the evaluation of alternatives stage of the consumer buying decision process,framing most likely influences the decision process of ____ buyers.

A person receives information inputs through the senses.

Chloe and Max are searching for a health club to join.This purchase will likely be affected by ____ involvement.

As Brianna walks to classes,she selects,organizes,and interprets the sensations she is receiving through her sense organs.Brianna is experiencing the process of

In what ways can situational influences affect the consumer buying decision process?

Draw and label the consumer buying decision process and include the possible influences on the process.

There is strong research evidence that personality characteristics are major determinants of purchasing power.

Which of the following statements about the consumer buying decision process is true?

Patronage motives influence where one purchases products on a regular basis.

Use the following to answer the questions. Consumers use information from many sources when making purchasing decisions,including information from friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this,Karla has asked several of her friends and family members where they have their cars repaired,since she has been experiencing a problem with her car starting when the weather is cold.Karla has heard that Skola's Auto Repair has reasonable prices,but it can be difficult to get an appointment.However,one of her friends,Steve,had a very poor experience with Skola's.Once he complained to them,they fixed the situation and now he prefers their auto shop over others. -Refer to Scenario 6.1.A dissatisfied Skola's Auto Repair customer told a friend about his experience.The friend has been a long-time Skola's customer and the next day,didn't remember what her friend told her.This is an example of

Problem recognition speed can vary from quite rapid to very slow.

A major determining factor in deciding which type of problem-solving process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person.This is known as an individual's

Use the following to answer the questions. Consumers use information from many sources when making purchasing decisions,including information from friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this,Karla has asked several of her friends and family members where they have their cars repaired,since she has been experiencing a problem with her car starting when the weather is cold.Karla has heard that Skola's Auto Repair has reasonable prices,but it can be difficult to get an appointment.However,one of her friends,Steve,had a very poor experience with Skola's.Once he complained to them,they fixed the situation and now he prefers their auto shop over others. -Refer to Scenario 6.1.Positive feelings generated by satisfaction with Skola's response will become part of Steve's

If an information input is useful in satisfying a person's current needs,it is more likely to reach awareness.

Beth Hines is buying furniture for her apartment for the first time.She is spending considerable time and effort comparing the products that different stores offer.Which type of problem-solving process is she using?

According to Coleman's major social class categories,which of the following social classes in our culture has these characteristics: lives in well-kept neighborhoods,likes fashionable items,and is often found in management positions?